What defines Luxury? Traditionally, quality, elegance and exclusivity are what spring to mind; things that show our wealth and status and set us apart from the rest. Until now, that is. Digital technology has brought a seismic shift in our lifestyles and aspirations, and with it our concept of luxury has evolved. Just owning a status symbol simply doesn’t cut it anymore – we have to be unique, way ahead of the curve. In technology, that means one thing: truly cutting edge.
On that count, Samsung’s The Wall ticks all the boxes. The Wall is an aspirational lifestyle piece that has been described as “pure awesomeness”, which just about sums it up in a nutshell. Its super-sized display (up to a whopping 292”) not only provides the ultimate visual experience but becomes the defining space in any environment: enhancing our leisure time at home; giving us a competitive edge in business presentations and conferences; raising the bar to lofty heights in luxury retail and hospitality environments through spectacular visual backdrops; enriching the opulence of super-yachts – the possibilities are endless.
Truly luxurious homes demand the ultimate display solutions. The Wall takes it even further. It’s a hyper-real digital surface for TV, art and interactive experiences which completely transforms the way we use space in our homes. Its vibrant colour quality, contrast and Black Seal technology produce absolute picture clarity even in full daylight, making any room feel like a home cinema or theatre. AI upscaling and Quantum HDR technology automatically calibrate screen resolution to ensure optimal quality regardless of the original source resolution, which means that you can enjoy classic movies with the same picture quality as the latest blockbuster. With up to an astonishing 120-Hz video rate you can enjoy watching fast-moving sports like never before. Add to that the sheer scale of The Wall, and watching a movie, box-set or sporting event becomes a whole new experience – so real that you and your guests feel you are actually there.
With its high-dynamic range contrast, The Wall stands at the pinnacle of performance when it comes to gaming, giving an experience so real you become totally immersed in the environment and can hardly tell the difference between what’s real and what’s the game.
When AXSIM paired it with their latest Formula Simulator, motor enthusiasts were treated to the ultimate experience of driving a Formula One car as close to the real thing as it can possibly get.
Combining the most immersive racing simulator with The Wall is the ultimate experience for motorsport enthusiasts and is currently being showcased at Escapade Silverstone and used for training by motorsport drivers. Samsung has also made this extraordinary combination of technology available to lease on a weekly and monthly basis.
The Wall suits all spatial and aesthetic needs, and because its size, shape and ratio can be fully customised, it provides a cohesive solution for interior designers when it comes to super yachts. Totally bespoke and built exclusively for each owner, The Wall provides a discreet, multi-purpose luxury entertainment space build which, at just 30mm thick, sits flush in any setting. When not in use, it defaults to ambient mode, mimicking the colour and texture of its surroundings. The Wall is also optimised to a marine setting with features that counteract vibrations, so that even when in motion, the smoothest possible viewing is guaranteed.
Seeing really is believing when it comes to The Wall